Audience Analysis

Our company caters our product primarily towards young women ages 15-30, but it is gender neutral.  Our product will be sold on campus at University of Texas at Arlington. It targets women that are interested in self care and those willing to invest money to improve their appearance. We pick this population to cater too because we feel this is the group that cares the most about their appearance.

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We want our product to leave each and every one of our  customers feeling confident and beautiful with their own lips. It is important for women to keep up with her appearance so why not start with the lips. Our product is meant to enhance all the natural, beautiful features that are already within everyone.